About NourishCap
Founded by Ben Ashpole, we are a passionate team of digital marketing experts dedicated to empowering mushroom businesses to reach new heights.
About NourishCap
We are a passionate team of digital marketing experts dedicated to empowering mushroom businesses to reach new heights.
NourishCap is a subdivision of Bashpole Software, a sister division of PromoterMotor, and a proud partner & supporter of the Center for Mushroom Understanding, Science, and Health (CMUSH).
About the Founder, Benjamin Ashpole
Benjamin Ashpole is the founder of NourishCap, a specialized media network dedicated to serving the unique needs of mushroom creators and business owners. As a forager, grower, and marketer, Benjamin brings a deep passion for mycology and a wealth of experience in digital marketing to his work.
With a background that spans years of involvement in the mushroom industry, Benjamin has cultivated a unique blend of expertise in both mycology and marketing. He is committed to empowering mushroom businesses to thrive, whether they are just starting out or scaling their operations. His approach is characterized by a dedication to personalized solutions and a passion for creative problem-solving.
As Benjamin himself notes, "As someone passionate about both entrepreneurship and creative problem-solving, I’m committed to empowering mushroom businesses to achieve their goals. Whether you’re just starting or scaling your operations, we’re here to guide you with expertise, dedication, and personalized solutions. Let’s work together to nourish your business and help it bloom in today’s competitive world."
Meet the Team
Ben A.
Founder, CEO
Ben T.
Marketing Specialist
Sam
Marketing Specialist
Ken
Outreach
Iggy
Programmer
Sierra
Outreach
More than a market—a mushroom community
1. Learn alongside others
Walks, tastings, and Q&As. Learn to find, store, and cook.
Hands-on, from daily foragers.
ID, lookalikes, storage, cooking.
Safety first, always.
Practical answers, not theory.
2. Context with every product
Videos, guides, and a newsletter. Buy with confidence.
What it does.
How it's grown.
How to cook it.
Shop with context, not guesswork.
3. Simple, trustworthy shopping
Clean checkout. Honest labels. No hype.
Sourcing on every listing.
Same price as direct.
Fresh local, rest ships wide.
Shop with confidence, not doubt.
4. Every order supports the mission
Your order funds free mushroom education.
Free education for all.
Small growers backed.
Ad-light, always honest.
Shop with purpose.
Vetted products, real science, and education that stays useful even if you never buy anything.
Resources
Services
Find Out First, Here
See how we educate and entertain the public as a community of high quality members who are committed to integrity:
Copyright © 2026 NourishCap. All rights reserved.
Bashpole Software, Inc. does business as NourishCap.com and PromoterMotor.com, and we co-market with The Center for Mushroom Understanding, Science, and Health (CMUSH).
NourishCap produces Educational, Documentary, Scientific, and Artistic (EDSA) content that Discourages Illegal Behavior. Our videos present educational concept overviews in the form of documentary or news commentary on scientific topics of cultural and historical significance. We do NOT promote or depict illegal activities, do NOT provide medical or legal advice, and do NOT advocate for the use of illegal substances. Please do not take any actions without consulting appropriate professionals first. Neither NourishCap's nor our vendors' statements or products have been evaluated by the Food and Drug Administration; they are not intended to diagnose, treat, cure, or prevent any disease.